Estratégias de marketing de serviços B2B: estudo multicaso em empresas fabricantes de máquinas e equipamentos

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Bibliographic Details
Main Author: Ribeiro, Ricardo Veloso
Other Authors: Piato, Éderson Luiz
Language:Portuguese
Published: Universidade Federal de São Carlos 2017
Subjects:
Online Access:https://repositorio.ufscar.br/handle/ufscar/9135