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Previous issue date: 2016-03-31 === Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) === In this dissertation we propose the study of the many associations conducted by the YouTube
channel named Porta dos Fundos while it articulates various media formats and promotes the
hybridization between serialized narrative and Brazilian traditional television humoristic
shows with the intention of creating new practices, experiences and meanings of
consumption, focusing on the web as its main media. Since the narrative ways proposed by
Porta dos Fundos are part of an established social, cultural and political ecosystem, this
research aims to investigate how that narrative acts together with this ecosystem by means of
the thematic behind the sketches. To achieve this objective, we analyze the elements
composing: I) the media used to exhibit the narrative (Internet); II) the aesthetics and
structural components of the television makeup used while making audiovisual products to
the Internet; III) the relationship between those texts and the contemporary context.
Therefore, we understand Porta dos Fundos as an audiovisual piece immersed in the spirit of
its time, with this research seeking to single out the many clues provided by its text that can
help to grasp the social and historical environment that coexists with the narrative. === Esta dissertação propõe o estudo das associações realizadas pelo canal do YouTube, Porta dos
Fundos, ao articular os suportes midiáticos e promover a hibridização dos formatos narrativos
de ficcionais seriados e dos programas tradicionais de humor da televisão brasileira, a fim de
propiciar a produção de novas práticas, experiências e significados de consumo, tendo a web
como mídia principal. A pesquisa, por entender que as narrativas propostas pelo Porta dos
Fundos estão inseridas em circunstâncias sociais, culturais e políticas, procura investigar seus
diálogos com estas por meio dos tratamentos das temáticas dos esquetes. Neste sentido, foram
analisados os elementos que constituem: I) o suporte midiático de exibição das narrativas
(Internet); II) as configurações estéticas e estruturais da linguagem televisiva que são
utilizadas na feitura do audiovisual de Internet; III) as relações dos textos com seu contexto
contemporâneo. Compreende-se o Porta dos Fundos como uma obra imersa no espírito de sua
época. Este trabalho procura, portanto, individualizar as pistas oferecidas pelos textos do
canal, que auxiliam na compreensão do momento social e histórico coexistente às narrativas. === FAPESP: 2014/03189-0
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