Determinantes do desempenho das startups brasileiras

• Main Author: Silva, Anna Camila Lima e
• Other Authors: 97513598649
• Language: Portuguese
• Published: PROGRAMA DE P?S-GRADUA??O EM ENGENHARIA DE PRODU??O 2017
• Subjects: CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO; Desempenho organizacional; Startups; Modelagem de equa??es estruturais
• Online Access: https://repositorio.ufrn.br/jspui/handle/123456789/23693

Submitted by Automa??o e Estat?stica ([e-mail]) on 2017-08-01T13:04:56Z No. of bitstreams: 1 AnnaCamilaLimaESilva_DISSERT.pdf: 2842192 bytes, checksum: c726f5156d600288d4b5d423f110a27b (MD5) === Approved for entry into archive by Arlan Eloi Leite Silva ([e-mail]) on 2017-08-03T21:11:47Z (GMT) No. of bitstreams: 1 AnnaCamilaLimaESilva_DISSERT.pdf: 2842192 bytes, checksum: c726f5156d600288d4b5d423f110a27b (MD5) === Made available in DSpace on 2017-08-03T21:11:47Z (GMT). No. of bitstreams: 1 AnnaCamilaLimaESilva_DISSERT.pdf: 2842192 bytes, checksum: c726f5156d600288d4b5d423f110a27b (MD5) Previous issue date: 2017-05-29 === Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) === A presente pesquisa tem como objetivo geral identificar a rela??o entre as vari?veis que favorecem o desempenho organizacional das startups brasileiras. Isso se torna vi?vel devido ? din?mica no ambiente externo, o surgimento de novas tecnologias ou transforma??es nas prefer?ncias dos consumidores, que exigem das organiza??es agilidade interna para antever esses cen?rios e responder a eles em velocidade compat?vel. Para atingir o objetivo proposto, a pesquisa foi desenvolvida com as startups associadas ? Associa??o Brasileira de Startups (ABStartup). A coleta de dados foi realizada por meio do instrumento survey, composto por 17 quest?es, de maneira auto administr?vel e online, com a participa??o de 166 startups, de diversas regi?es do Brasil. Evidenciou-se que as startups brasileiras est?o, em sua grande maioria, localizadas em S?o Paulo, atuando em Pesquisa e Desenvolvimento e iniciaram suas atividades em 2015. Os resultados dos indicadores apresentaram que as startups possuem alto n?vel de orienta??o para o mercado, de inovar em produtos e de desempenho organizacional. Observou-se que os empres?rios, majoritariamente, concordam moderadamente com as proposi??es, e aumentaram menos de 10% em rela??o ao desempenho organizacional. Quanto ? an?lise com a Modelagem de Equa??es Estruturais, identificou-se que a orienta??o para o mercado, apesar de importante para as startups, n?o influencia no desempenho organizacional. Por outro lado, essa orienta??o tem relev?ncia para a capacidade inovativa de produto. E o desempenho organizacional ? influenciado pela capacidade inovativa de produto. Diante disso, o estudo contribuiu no sentido de validar um modelo com as startups brasileiras, o que auxiliar? as empresas j? existentes e as futuras, para a redu??o da mortalidade precoce dessas startups. === The present research seeks, as it main objective, to identify the relationship between the variables that favor the organizational performance of Brazilian startups. This becomes critical given the dynamics in the external environment of organizations, the emergence of new technologies and the transformations in consumer preferences, which all combined, requires the organizations to have internal agility to foresee these scenarios and respond to them at compatible speed. To achieve the proposed goal, the research was developed with startups associated with the Brazilian Association of Startups (ABStartup). The data collection was done through a survey, composed of 17 questions, in a self-managing and online way, with the participation of 166 startups from different regions of Brazil. It was evidenced that the Brazilian startups are, in the great majority, located in S?o Paulo, acting in Research and Development and began their activities in 2015. The results of the indicators showed that startups have a high level of market orientation, product innovation and organizational performance. The majority of entrepreneurs surveyed agreed moderately with the propositions, and increased their organizational performance by less than 10%. Regarding the analysis with the MEE, it was identified that the orientation to the market, although important for the startups, does not influence the organizational performance, but does have some effect in the product innovation capability. On the other hand, this orientation has relevance to the innovative capability of the product. And such a capability ultimately influences organizational performance. Therefore, the study contributed to the validation of a model with Brazilian startups, which will help existing and future companies to reduce the early mortality of these enterprises.