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Previous issue date: 2016-10-31 === O setor da constru??o civil tem se consolidado como um dos mais relevantes na economia brasileira, em parte devido ao desenvolvimento dos centros urbanos. Um dos desafios do pa?s tem sido a inadequa??o da constru??o civil ?s atuais exig?ncias de sustentabilidade. Hoje, o setor ? considerado um dos que mais impactos causam ao meio ambiente, dado o elevado volume de recursos naturais extra?do, a consequente gera??o de res?duos s?lidos e o n?vel de emiss?es atmosf?ricas. Com o objetivo de minimizar os impactos causados pela Constru??o Civil, diversos estudos t?m sido desenvolvidos buscando obter tecnologias e pr?ticas que associadas ao plano de gest?o tornam as edifica??es mais sustent?veis. O presente estudo pretende identificar e propor pr?ticas para contribuir com o desenvolvimento sustent?vel das empresas de constru??o civil da cidade de Natal/RN desde a fase de planejamento, ? execu??o dos empreendimentos residenciais verticais. Para tanto, foi realizado um estudo explorat?rio por meio da aplica??o de um question?rio e o preenchimento de um checklist em empreendimentos em fase de constru??o. A avalia??o dos resultados foi realizada com o aux?lio da an?lise SWOT, onde foram identificados as particularidades de cada empresa para o posterior cruzamento de dados. Finalmente foi poss?vel a elabora??o de um modelo de melhorias, visando utilizar os pontos fortes para aproveitar as oportunidades (SO) e vencer as amea?as (ST), bem como minimizar os pontos fracos para usufruir das oportunidades (WO) e evitar as poss?veis amea?as (WT) no cen?rio da constru??o civil local. O estudo permitiu concluir que a cultura do setor e a m?o-de-obra desqualificada n?o s?o os ?nicos entraves para o alcance do desenvolvimento sustent?vel. Foram identificadas nas empresas, a aus?ncia de investimentos na forma??o t?cnica, no planejamento ambiental, na inser??o de materiais alternativos e na introdu??o dessas medidas ambientais que geralmente n?o geram lucros imediatos. Acredita-se que se as estrat?gias tecnol?gicas e gerenciais forem devidamente utilizadas e alinhadas com os processos de qualidade ambiental com a finalidade de otimizar o uso dos materiais, minimizar a gera??o de res?duos, garantir a qualidade de vida dos moradores e reduzir os impactos ao meio ambiente, ? poss?vel gerar melhorias cont?nuas no processo de produ??o das empresas colaborando com a sustentabilidade do setor da constru??o civil. === The construction sector has been consolidated as one of the most relevant in the Brazilian economy, partly due to the development of urban centers. One of the challenges of our country has been the inadequacy of the current construction requirements of sustainability. Currently, the sector is considered one of which cause most environmental impacts due to the high volume of extracted natural resources; the generation of solid waste and; the greenhouse gas level emitted into the atmosphere. In order to minimize the impacts caused by the construction, several studies have been undertaken to obtain technologies and practices associated with the management plan make the most sustainable buildings. This study aims to identify and propose practices to contribute to the sustainable development of construction companies in the city of Natal/RN from the planning phase to the implementation of vertical residential developments. We conducted an exploratory study through the application of a questionnaire and the completion of a checklist on developments under construction. The evaluation of the results was performed with the help of SWOT analysis where the particularities of each company to the subsequent exchange of data were identified. Finally it was possible to draw up model improvements, aiming to use the strengths to seize opportunities (SO) and overcome the threats (ST), and minimize the weaknesses to take advantage of the opportunities (WO) and avoid possible threats (WT) in the local construction scene. The study showed that the industry culture and unskilled labor-work are not the only obstacles to achieve sustainable development have been identified in the companies the lack of investment in technical training, environmental planning, integration of alternative materials and the introduction of environmental measures that generally do not generate immediate profits. If the technological and managerial strategies are used properly and in line with the environmental quality processes in order to optimize the use of materials, minimize waste generation and ensure the quality of life for residents by reducing environmental impacts. Thus, it is possible to generate continuous improvements in the production process of enterprises, and collaborate with the sustainability of the construction industry.
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