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Previous issue date: 2016-03-15 === A proposta deste trabalho foi a de analisar o telejornalismo empregado no Rio Grande do Norte, agindo no recorte da emissora Intertv Cabugi e na sua rela??o de di?logo com a audi?ncia sob o ponto de vista das rotinas produtivas dos jornalistas que selecionam as not?cias e pautam o telejornal RNTV, primeira edi??o. Compreendido nas novas tecnologias da comunica??o, o trabalho est? baseado nas teorias midi?ticas utilizadas por Muniz Sodr? e Hjavard. Apontamentos sobre o futuro do jornalismo de Chaparro s?o fundamentais para o desenvolvimento da perspectiva cient?fica. Uma vez que, segundo pesquisa recente, a quantidade telespectadores no Rio Grande do Norte permanece acima da m?dia nacional, justifica-se o interesse por estudos dessa natureza. Buscou-se analisar quais s?o as estrat?gias e as inova??es empregadas pelo ve?culo para garantir o interesse do p?blico, sob a ?tica dos autores, Ren? e Flores, Scolari e Shirky. A metodologia utilizada foi um estudo de caso, como prop?e Yin e fazendo-se uso da pesquisa participante relatada por Peruzzo. Para isso analisou-se, al?m das rotinas produtivas de produtores e editores, o poder de fala do telespectador na produ??o deste conte?do, atrav?s de um conjunto de m?todos e t?cnicas de pesquisa, entre eles a observa??o participante. Houve a inten??o de se verificar como se d? a sele??o do p?blico participante, e com base em quais crit?rios de noticiabilidade isso acontece. A partir dos resultados obtidos observou-se que o jornalismo vive uma crise de identidade e est? testando empiricamente solu??es empregadas em outros meios tradicionais de comunica??o. Assim, observou-se a presen?a do fen?meno denominado ?transbordamento?. Notou-se tamb?m, ao se analisar as rotinas produtivas, a inexist?ncia de n?cleo especializado em participa??o para intermediar essas falas. Sabe-se que a proposta do aplicativo estudado ? a de que todos sejam respons?veis pela sua atualiza??o e retorno aos emissores, o que n?o ocorreu de forma satisfat?ria. === The purpose of this study aims to analyze the Telejournalism used in Rio Grande do Norte, acting by means of clipping of Intertv Cabugi station and its relationship with the audience dialogue response, from the point of view of the productive routines of journalists who select the news and guided the newscast RNTV first edition. Being included in New Communication Technologies, the work is based on media theories used by Muniz Sodr? and Hjavard. Notes on the future of journalism by Chaparro are fundamental in the development of a scientific perspective. Justified interest, given the fact that according to recent research the viewers of Rio Grande do Norte remain above the national average. It attempted to analyze what are the strategies and innovations used by the vehicle to ensure the public interest, from the perspective of the authors, Ren? and flowers, Scolari and Shirky. The methodology used was a case study, as proposed by Yin and making use of participatory research reported by Peruzzo. In order to accomplish this, was analyzed well beyond production routines, producers, and editors, but also to determine the power of speech from the viewer in the production of content by a number of methods and searching techniques, including participant observation. In order to know if there are in fact newsworthiness criteria and how based upon that they are used to select the audience participation. Results show that journalism is experiencing an identity crisis and is empirically testing solutions used in other traditional communication media. Also there was the presence of the overflow phenomenon. It was also noted, when analyzing the production routines, the lack of a core nucleus specialized in participation to intermediate these lines, and the studied application proposal is that everyone is responsible for being up to date and for the feedback to issuers, which does not occur in a satisfactory manner.
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