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Previous issue date: 2012-03-16 === This study analyzes the event of the Feast of Our Lady of Grace, located in the
municipality of Florania / RN as a tourism product, inserted in a process of
transformation of a sacred place, in principle determined by religious motives, in a
destination "tourist-religious". We seek to understand to what extent state
intervention, with policies aimed at boosting the tourism sector as well as the
interactions among key actors in the space, are able to modify and streamline the city
of Florania, particularly Feast of Our Lady of Grace. The methodology also includes
the review of the literature using the deductive method the application of
questionnaires to the pilgrims, tourists and pilgrims totaling 150 questionnaires.
Along with the economic agents of the municipality, 36 questionnaires were
administered according to the model adopted by REDESIST. Complement this
research interviews with key Officials of the Municipal Government and the Church.
Despite the recognition by the actors of the importance of tourism to the economy of
the city of Florania, encouraging the development of the sector is still lagging, some
worked and policies / programs listed actually pass by the "Paths of Faith" of
Florania. Concerning the Feast of Our Lady of Grace, the bottlenecks reported by
researchers and economic agents are very partially affected by the policies /
programs and when this occurs, the effort seems to be only reactive, resulting from
the pressures experienced by the municipal government (mayor) === Este estudo analisa o evento da Festa de Nossa Senhora das Gra?as, localizado no
munic?pio de Flor?nia/RN como um produto tur?stico, inserido em um processo de
transforma??o de um lugar sagrado, a princ?pio determinado por motivos religiosos,
em um destino tur?stico-religioso . Busca-se compreender em que medida a
interven??o do Estado, com as pol?ticas voltadas para dinamizar o setor do turismo,
bem como as intera??es entre os principais atores que comp?em o espa?o, s?o
capazes de modificar e dinamizar o munic?pio de Flor?nia, em particular a Festa de
Nossa Senhora das Gra?as. A metodologia inclui al?m da revis?o da literatura com a
utiliza??o do m?todo dedutivo a aplica??o de question?rios junto aos romeiros,
turistas e peregrinos totalizando 150 question?rios. Junto aos agentes econ?micos
do munic?pio, 36 question?rios foram aplicados de acordo com o modelo adotado
pela REDESIST. Complementam esta pesquisa entrevistas realizadas com os
principais respons?veis do Poder P?blico Municipal e da Igreja. Apesar do
reconhecimento por parte dos atores da import?ncia da atividade tur?stica para a
economia do munic?pio de Flor?nia, o incentivo ao desenvolvimento do setor ainda ?
defasado, pouco trabalhado e as pol?ticas/programas listados realmente passam ao
largo dos Caminhos de F? de Flor?nia. No tocante da Festa de Nossa Senhora das
Gra?as, os gargalos assinalados pelos pesquisados e agentes econ?micos s?o
muito parcialmente atingidos pelas pol?ticas/programas e quando isto ocorre, o
esfor?o parece ser apenas reativo, resultando das press?es sofridas pelo poder
p?blico municipal (prefeitura)
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