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Previous issue date: 2007-08-24 === The current study analyzes the birth and development of two strategic alliances established between shrimp producers in Rio Grande do Norte: the Unipesca and the Coopercam. To achieve this aim, two approaches which, at first sight, could be considered contradictory were used: the Transactional Costs Economy and Embeddedness. The first approach is fundamentally based in the studies of Williamson (1985; 1991; 1996; 1999; 2000; 2002). Embededness, on the other hand, went through the review of a series of authors, such as Burt (1992), Granovetter (1973; 1985), Uzzi (1997), Gulati (1994; 1995; 1997; 1998; 1999; 2000), Nielsen (2005), Ring (2002), Ring and Van de Ven (1994), Zafirovski (2002), among others. To analyze the birth and development of the cooperatives in this study, Gulati s work (1998) was used. This study shows the steps to be studied for a better comprehension of an alliance: the decision of starting an alliance and the choice of the partners, the decision about the governance structure, the evolution of the alliance and the development of the companies which established this partnership. To carry this study out, a study case accordingly to Yin s proposal (2001) was adopted. Semi-structured interviews with pre-defined plots were conducted in two phases: in the beginning of 2006 and in the beginning of 2007. The subjects from the research were, in 2006, representative members of the main associations and corporations, besides the shrimp producers from the state, when the context of the activity was set. In the second phase, in 2007, representative members from the two cooperatives that were listed above were interviewed the president from Coopercam and the marketing manager from Unipesca. Besides these two members, directors from two important organizations in each of these cooperatives were also interviewed, giving out the necessary information for the research. Secondary data was also collected from the Brazilian Association of Crab producers website, as well as from news from important newspapers in RN, such as Tribuna do Norte. The primary data was analyzed in terms of quality, accordingly to the documental analysis technique.
Thus, through the data that was collected, it can be concluded that the reasons that motivated the companies to cooperate can be explained in terms of the transactional
costs economy. However, the choice of partners is more connected to aspects approached by the social embededness. When aspects related to development and evolution were analyzed, it could be seen that both aspects from TCE and Embededness were vital to explain the development of the cooperatives mentioned === O presente estudo faz uma an?lise sobre a forma??o e o desenvolvimento de duas alian?as estrat?gicas formadas entre produtores de camar?o no Rio Grande do Norte: a
Unipesca e a Coopercam. Utilizou-se de duas abordagens que, a princ?pio, poderiam ser consideradas contradit?rias: a Economia dos Custos de Transa??o e a Imers?o Social. A primeira abordagem se baseia fundamentalmente nos estudos de Williamson (1985; 1991; 1996; 1999; 2000; 2002). A Imers?o Social, por sua vez, passou pela revis?o de uma s?rie de autores, tais como Burt (1992), Granovetter (1973; 1985), Uzzi (1997), Gulati (1994; 1995; 1997; 1998; 1999; 2000), Nielsen (2005), Ring (2002), Ring e Van de Ven (1994), Zafirovski (2002), dentre outros. Para a an?lise da forma??o e do desenvolvimento das cooperativas em estudo, utilizou-se o trabalho de Gulati (1998), que aponta os passos a serem estudados para a compreens?o de uma alian?a: a
decis?o de entrar e a escolha dos parceiros, a decis?o sobre a estrutura de governan?a, a evolu??o da alian?a e o desempenho das firmas que estabeleceram essa parceria. Para realiza??o do estudo adotou-se o estudo de caso conforme proposi??o de Yin (2001). Foram realizadas entrevistas semi-estruturadas com roteiros pr?-determinados, em duas fases: no in?cio de 2006 e no in?cio de 2007. Os sujeitos da pesquisa foram, em 2006, representantes das principais associa??es e cooperativas, al?m de produtores de camar?o do estado, quando se realizou a contextualiza??o da
atividade. Na segunda fase, em 2007, foram entrevistados os representantes das duas cooperativas em quest?o, sendo o presidente, no caso da Coopercam, e o gerente comercial, no caso da Unipesca. Al?m destes, tamb?m foram entrevistados dirigentes de duas organiza??es de grande relev?ncia em cada uma dessas cooperativas, tendo, estes entrevistados fornecido as informa??es necess?rias ? pesquisa. Tamb?m foram coletados dados secund?rios no site da ABCC, al?m de reportagens em jornais de grande circula??o no estado, como Tribuna do Norte. Os dados prim?rios foram analisados segundo a t?cnica de an?lise de conte?do proposta por Bardin (1977). No que se refere aos dados secund?rios, estes foram analisados qualitativamente segundo a t?cnica de an?lise documental (BARDIN, 1977; SILVERMAN, 1995). Assim, atrav?s
dos dados coletados, p?de-se concluir que as raz?es que motivaram as firmas a cooperarem passam por quest?es abordadas pela Economia dos Custos de Transa??o.
No entanto, a escolha dos parceiros passou muito mais por quest?es abordadas pela imers?o social. Quando analisados quest?es relativas ? evolu??o e o desempenho,
verificou-se que aspectos tanto da ECT quanto da Imers?o Social foram centrais para explicar o desenvolvimento das cooperativas em quest?o
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