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Previous issue date: 2017-04-20 === The present research deals with the marketing policies of public education, deepened between the years 2007 and 2014 in the state network of Rio de Janeiro, during the S?rgio Cabral administration, based on goals and bonus. At the end of the twentieth century, the capitalist mode of production underwent significant changes, which promoted a reordering of the class struggle, impelling the international bourgeoisie to elaborate strategies for coping with this crisis, articulating the restructuring of the productive sphere, the reordering of the role Of national states and the diffusion of a new bourgeois project of sociability in peripheral countries. From the bourgeois recovery, profound transformations based on a managerial model in the public administration, through the insertion of goals, external evaluations and bonifications, are going to change significantly the regulation of the work in the public service. In this way, from the capital-labor-state relationship, from which concrete actions for human formation are derived and, consequently, the way in which the interests of the ruling class express themselves objectively in the process of producing public policies; This research has as general objective to understand how the managerial reform impacts on the work of the teachers of three schools of this network. To do so, it has the following specific objectives: to investigate the determinations and contradictions present in the teachers' talk about the bonus, to understand the reasons that lead them to comply or to fail to comply with the determinations of the State Department of Culture and Culture of Rio de Janeiro (SEEDUC-RJ ) and to explain how this policy is concretized in school everyday. Under these conditions, research on these impacts was carried out through a qualitative research, of a bibliographical and documentary nature, as well as the application of semi- structured questionnaires to the class regent teachers in the three participating Rio de Janeiro state schools, whose data was analyzed from of the content analysis method. According to the data analysis, we found that most teachers do not have much information about the policies implemented by SEEDUC-RJ, or even the little information they have is referenced in the hegemonic discourse. In the comparative study between the participating teachers from CE Erich Walter Heine and the participating teachers from CIEP 183 Jo?o Vitta and CIEP Aldebar?, although the first college has better conditions than the others, which may interfere with teachers' opinions about this coming business logic In the state of Rio de Janeiro, we did not observe significant differences in the opinion of these teachers in terms of contentment with the policy adopted by SEEDUC-RJ. We conclude that through the diffusion of common sense, this education project based on a business logic has educated teachers to submit to centralized management, governed by standardized actions, control and surveillance, within the framework of the goals established by SEEDUC-RJ, Keeping them restricted to the condition of fulfilling tasks, without possibility of debates, thus promoting the moral ethical conformation of the teachers of this network to this order === A presente pesquisa discorre sobre as pol?ticas de mercantiliza??o da educa??o p?blica, aprofundadas entre os anos 2007 e 2014 na rede estadual do Rio de Janeiro, durante o governo S?rgio Cabral, pautadas em metas e bonifica??o. No final do s?culo XX, o modo de produ??o capitalista sofreu mudan?as significativas, que promoveram um reordenamento na luta de classes, impulsionando a burguesia internacional ? elabora??o de estrat?gias para o enfrentamento dessa crise, que articulassem a reestrutura??o da esfera produtiva, o reordenamento do papel dos Estados nacionais e a difus?o de um novo projeto burgu?s de sociabilidade nos pa?ses perif?ricos. Da recomposi??o burguesa decorrem profundas transforma??es pautadas num modelo gerencial na administra??o p?blica, atrav?s da inser??o de metas, de avalia??es externas e de bonifica??es, que v?o alterar de modo significativo a regula??o do trabalho no servi?o p?blico. Desta maneira, a partir da rela??o capital-trabalho-Estado, da qual derivam a??es concretas para a forma??o humana e, por conseguinte, o modo como os interesses da classe dominante expressam-se objetivamente no processo de produ??o de pol?ticas p?blicas; esta pesquisa tem por objetivo geral compreender de que modo a reforma gerencial impacta no trabalho dos docentes de tr?s escolas dessa rede. Para tanto, possui os seguintes objetivos espec?ficos: investigar as determina??es e as contradi??es presentes na fala dos professores acerca da bonifica??o, compreender as raz?es que os levam a cumprir ou descumprir as determina??es da Secretaria de Estado de Educa??o e Cultura do Rio de Janeiro (SEEDUC-RJ) e explicitar de que modo essa pol?tica se concretiza no cotidiano escolar. Nessas condi??es, a investiga??o desses impactos se deu atrav?s de uma pesquisa qualitativa, de car?ter bibliogr?fico e documental, al?m da aplica??o de question?rios semiestruturados aos professores regentes de turma nas tr?s escolas da rede estadual do Rio de Janeiro participantes, cujos dados obtidos foram analisados a partir do m?todo de an?lise de conte?do. Conforme a an?lise dos dados, verificamos que a maioria dos docentes n?o possui muitas informa??es acerca das pol?ticas implementadas pela SEEDUC-RJ, ou ainda, a pouca informa??o que possuem est? referenciada no discurso hegem?nico. No estudo comparativo entre os docentes participantes do CE Erich Walter Heine e os docentes participantes do CIEP 183 Jo?o Vitta e do CIEP Aldebar?, embora o primeiro col?gio possua melhores condi??es que os demais, que possam interferir na opini?o dos professores acerca dessa l?gica empresarial que vem se aprofundando na rede estadual de ensino do Rio de Janeiro, n?o observamos diferen?as significativas na opini?o desses docentes em termos de contentamento com a pol?tica adotada pela SEEDUC-RJ. Conclu?mos que atrav?s da difus?o do senso comum, esse projeto de educa??o pautado numa l?gica empresarial vem educando os professores para a sujei??o a uma gest?o centralizadora, regida por a??es padronizadas, pelo controle e pela vigil?ncia, nos marcos dos objetivos estabelecidos pela SEEDUC-RJ, mantendo-os restritos a condi??o de cumpridores de tarefas, sem possibilidade de debates, promovendo, assim a conforma??o ?tico moral dos docentes desta rede a esta ordem.
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