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Previous issue date: 2016-07-27 === This work aims to analyze the Experience Tour Project in the city of Vassouras (RJ), product
of a program established by the Ministry of Tourism called the Experience Economy. The
project will be investigated taking into account policy action that emerged from the Federal
level and itis implemented by state and city by delegating management to private institutions
such as SEBRAE (Brazilian Service to Support Micro and Small Enterprises) and IMB
(Institute Brand Brazil) . From a exploratory study interviews were conducted and visits to
enterprises in search of understanding about heritage, identity, history and memory have been
transformed into products of experience and changed into consumer goods by the private
sector, seeking to answer the question in the title "What experience is that?" in therefore we
seek to articulate the tourism activities in Caf? Valley from a public policy Experience Tour. === Este trabalho tem o objetivo de analisar o Projeto Tour da Experi?ncia no munic?pio de
Vassouras (RJ), produto do Programa institu?do pelo Minist?rio do Turismo denominado de
Economia da Experi?ncia. O projeto ser? investigado levando em considera??o uma a??o
pol?tica que nasce na esfera federal e ? implementado pelo governo do estado do Rio de
janeiro e munic?pios atrav?s da delega??o da gest?o ?s institui??es privadas como Servi?o
Brasileiro de Apoio ?s Micro e Pequenas Empresas (SEBRAE) e Instituto Marca Brasil
(IMB). A partir de um estudo do tipo explorat?rio, foram realizadas entrevistas e visitas aos
empreendimentos na busca de entendimentos sobre como patrim?nio, identidade, hist?ria e
mem?ria foram transformados em produtos de experi?ncia e transformados em mercadoria
de consumo pela iniciativa privada, buscando responder a quest?o presente no t?tulo ?Que
experi?ncia ? essa??. Desta forma, busca-se articular as atividades de turismo desenvolvidas
no Vale do Caf? a partir de uma a??o de pol?tica p?blica denominado de Tour da
Experi?ncia.
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