Planejamento Estrat?gico no Ambiente de Redes Interorganizacionais: um estudo comparativo.

• Main Author: Lima, Rafael de Paiva
• Other Authors: Alyrio, Rovigati Danilo
• Format: Others
• Language: Portuguese
• Published: Universidade Federal Rural do Rio de Janeiro 2016
• Subjects: Strategic Planning; Planejamento Estrat?gico; Ambiente Empresarial; Competitividade; Enterprise Environment; Competitivity; Ci?ncias Humanas
• Online Access: https://tede.ufrrj.br/jspui/handle/jspui/1245

Submitted by Leticia Schettini ([e-mail]) on 2016-10-05T15:11:03Z No. of bitstreams: 1 2008 - Rafael de Paiva Lima.pdf: 963781 bytes, checksum: 107e39cd7e0890e532660c3aed0ab1bc (MD5) === Made available in DSpace on 2016-10-05T15:11:03Z (GMT). No. of bitstreams: 1 2008 - Rafael de Paiva Lima.pdf: 963781 bytes, checksum: 107e39cd7e0890e532660c3aed0ab1bc (MD5) Previous issue date: 2008-08-14 === The present work analyses the traditional enterprise environment and the environment of inter-worknets networks when elaborating the Strategic Planning (SP). For this, start with the premise that the main topic of organizational change, at the last decades, includes the structure of organizations. These changes are a reaction of the organizations to the merchandizing intense pressures that amplified the level of competitivity. In such case, the establishment of contributing relations appeared as a strong tool of organizational development, however caused a change on the way of observing the enterprises. Under this context, the traditional strategic planning becomes an analyzed target in virtue of this new organizational environment that is formed when the conception of the structures at networks of enterprises. The general objective in this dissertation consist to promote a comparative analysis of the process of Strategic Planning (SP) between an enterprise of traditional pattern and an inter-worknets networks, in function of the contrast among the organizational environments. For this, will be analyzed the construction of the strategic planning at a traditional enterprise environment (only one enterprise) establishing a comparison with the same process at an inter-worknet network (enterprises in network). It is suppose that the network organizational environment differs from the traditional organizational environment. This way, the process of strategic planning is different by strength of structural divergence among the organizational environments. The objective of this study is to explain possible divergences at the elaboration of the SP between the environments in this study called: traditional and inter-worknets networks. Supplementary the study presume that the process of strategic planning permit the access of information and privileged recourses that processed enables the development of the knowledge of organizations and becomes an important tool to the organizational development. Such suppositions and objectives were reached based on a structured questionary and personal interview with managers of Strategic Planning of the two researched enterprises. Both of them are recognized on the national and international scenario representing the relevance of the study. === O presente trabalho analisa o ambiente empresarial tradicional e o ambiente de redes interorganizacionais quando da elabora??o do planejamento estrat?gico (PE). Para tal, partese da premissa de que o principal t?pico de mudan?a organizacional, nas ?ltimas d?cadas, envolve a estrutura das organiza??es. Tais mudan?as s?o rea??es das organiza??es ?s fortes press?es mercadol?gicas que elevaram o n?vel de competitividade. Assim, o estabelecimento de rela??es colaboradoras surgiu como forte ferramenta de desenvolvimento empresarial, entretanto acarretou na mudan?a da forma com que se observam as empresas. Neste contexto, o planejamento estrat?gico tradicional torna-se alvo de an?lise em virtude deste novo ambiente organizacional que se forma quando da concep??o de estruturas em redes de empresas. O objetivo geral nesta disserta??o consiste em promover uma an?lise comparativa do processo de Planejamento Estrat?gico (PE) entre uma empresa de formato tradicional e uma rede interorganizacional, em fun??o do contraste entre os ambientes organizacionais. Para tanto, ser? analisada a constru??o do planejamento estrat?gico em um ambiente empresarial tradicional (uma ?nica empresa) estabelecendo uma compara??o com o mesmo processo em uma rede interorganizacional (empresas em rede). Sup?e-se que o ambiente organizacional em rede difere-se do ambiente organizacional tradicional. Desta forma, o processo de planejamento estrat?gico ? diferenciado por for?a da diverg?ncia estrutural entre os ambientes organizacionais. O objetivo do presente estudo ? interpretar poss?veis diverg?ncias na elabora??o do PE entre os ambientes neste estudo denominados: tradicional e redes interorganizacionais. Complementarmente o estudo sup?e que este processo de planejamento estrat?gico permite o acesso a informa??es e recursos privilegiados que processados possibilitam o desenvolvimento do conhecimento das organiza??es e, portanto, torna-se ferramenta importante para o desenvolvimento organizacional. Tais suposi??es e objetivos foram atingidos com base em question?rio estruturado e entrevista pessoal com os gestores de Planejamento Estrat?gico das duas empresas pesquisadas. Ambas s?o reconhecidas no cen?rio nacional e internacional representando a relev?ncia do estudo.