Marketing cultural desenvolvidos pelas empresas: O valor cultural e mercadológico dessa aproximação.
Made available in DSpace on 2016-04-26T14:53:45Z (GMT). No. of bitstreams: 1 tese_final.pdf: 2815536 bytes, checksum: 3de3b2f497137c075824b31f2505d95a (MD5) Previous issue date: 2005-11-04 === The practice of cultural marketing has been presented as an alternative for the society into a context of...
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| Format: | Others |
| Language: | Portuguese |
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Pontifícia Universidade Católica de São Paulo
2016
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| Online Access: | https://tede2.pucsp.br/handle/handle/3433 |
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