Marketing cultural desenvolvidos pelas empresas: O valor cultural e mercadológico dessa aproximação.

Marketing cultural desenvolvidos pelas empresas: O valor cultural e mercadológico dessa aproximação.

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Bibliographic Details
Main Author: Zenone, Luiz Cláudio
Other Authors: Arruda, Rinaldo Sérgio Vieira
Format: Others
Language:Portuguese
Published: Pontifícia Universidade Católica de São Paulo 2016
Subjects:
Responsabilidade Social Empresarial (RSE)
Marketing social
Marketing cultural
Responsabilidade social das empresas
Corporate Social Enterprise (CSE)
Social Marketing
Cultural Marketing
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
Online Access:http://tede2.pucsp.br/handle/handle/2350

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