Comportamento de consumir: a importância da marca em diferentes categorias de produto

Made available in DSpace on 2016-04-29T13:18:16Z (GMT). No. of bitstreams: 1 Fabiana Castro Frois.pdf: 1563223 bytes, checksum: a67ba6d3ab1db5a655c8e9de1eb4f0d2 (MD5) Previous issue date: 2005-06-14 === Consumer behavior is a key part of living in our society: Modern life is typically expressed...

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Bibliographic Details
Main Author: Frois, Fabiana Claudino de Castro
Other Authors: Andery, Maria Amália
Format: Others
Language:Portuguese
Published: Pontifícia Universidade Católica de São Paulo 2016
Subjects:
Online Access:https://tede2.pucsp.br/handle/handle/16872

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