Cliente oculto: um estudo da técnica na pesquisa qualitativa

Cliente oculto: um estudo da técnica na pesquisa qualitativa

Made available in DSpace on 2016-04-25T16:45:24Z (GMT). No. of bitstreams: 1 Antonieta Christovam.pdf: 545293 bytes, checksum: 392714c1398a2ae647aaa0a494819805 (MD5) Previous issue date: 2009-11-09 === The purpose of this study was to discuss the technique of qualitative research known as mystery...

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Bibliographic Details
Main Author: Christovam, Antonieta
Other Authors: Serralvo, Francisco Antonio
Format: Others
Language:Portuguese
Published: Pontifícia Universidade Católica de São Paulo 2016
Subjects:
Cliente oculto
Pesquisa de mercado
Pesquisa qualitativa
Mystery shopper
Qualitative research
Customer perception
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS
Online Access:https://tede2.pucsp.br/handle/handle/1369

Internet

https://tede2.pucsp.br/handle/handle/1369

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