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Previous issue date: 2012-05-17 === Seldom studied in the academic world, the pair Fashion and Old age is the
central topic of this essay. Daily contacts with fashion in addition to a real
interest in the place of old age in the world of fashion were the main motives for
this research.
Historical, social and cultural references to fashion, whether available in printed
material or found through on-line searches, were decisive to carry out this
essay. The concealment of old age, so typical of our model of society, unfolds
in the always modest areas dedicated to elderly people s clothes and fabrics
and in the lack of concern with old age or ageing among those who militate in
the field of fashion.
Elaborated in order to put the topic in context and to foment a progressive
approach to research and field work, this essay studies the aspects related to
ageing process and old age. At the same time, it examines some facets of the
history of fashion, broadening its scope beyond nacional level.
The structured interview method was used in our field research. Five survey
respondents were selected among people directly or indirectly related to
fashion.
The answers reveal a certain idealization of old age as well as its denial, this
denial meaning that old age does not exist or that it cannot be consciously
accepted === O estudo tem como objetivo demonstrar a falta de um segmento dedicado às
vestimentas para idosos. Investiguei a relação entre velhice e moda no
contexto da sociedade atual. Fiz uma breve pesquisa histórica sobre a moda no
Ocidente, destacando os séculos XX e XXI com a influência de grandes
estilistas como Christina Dior, Pierre Cardin e Chanel entre outros. Dediquei
parte da pesquisa à evolução da moda no Brasil citando os principais
costureiros que contribuíram para o desenvolvimento e reconhecimento
internacional da moda brasileira. Realizei cinco entrevistas estruturadas com
pessoas relacionadas ao segmento da moda. Diante desta breve pesquisa
constatei a ausência do olhar da sociedade, no que diz respeito às vestimentas
para idosos
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