Uma análise dos vídeos publicitários virais mais vistos no site Youtube.com no Brasil e no mundo: um olhar crítico do papel do marketing com ênfase no hiperconsumismo
Made available in DSpace on 2016-04-25T16:44:39Z (GMT). No. of bitstreams: 1 Ricardo Araujo de Souza.pdf: 2051956 bytes, checksum: f4c2d664e9ce8f0adbfba71cab03820f (MD5) Previous issue date: 2014-04-11 === This research believes that a relationship exists between the current paradigm crisis in Mar...
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| Language: | Portuguese |
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Pontifícia Universidade Católica de São Paulo
2016
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| Online Access: | https://tede2.pucsp.br/handle/handle/1103 |