O valor da marca de jornais a partir do conceito de brand equity baseado no consumidor
Made available in DSpace on 2019-03-30T00:27:24Z (GMT). No. of bitstreams: 0 Previous issue date: 2018-12-20 === A product or service that has a strong and relevant brand carries with it a greater perception of embedded value, just as a business with a solid and consistent image generates much hig...
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| Language: | Portuguese |
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Universidade de Fortaleza
2018
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| Online Access: | https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=108619 http://dspace.unifor.br/handle/tede/108619 |