As dimensões do Brand Equity de restaurantes de Fortaleza indicados pelo tripadvisor baseado na percepção do cliente
Made available in DSpace on 2019-03-30T00:21:56Z (GMT). No. of bitstreams: 0 Previous issue date: 2017-07-04 === A crucial factor for the success of large companies is the building of a strong brand. For this reason, the study of the dimensions of Brand Equity (BE) becomes essential for organizati...
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| Language: | Portuguese |
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Universidade de Fortaleza
2017
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| Online Access: | https://uol.unifor.br/oul/ObraBdtdSiteTrazer.do?method=trazer&ns=true&obraCodigo=101847 http://dspace.unifor.br/handle/tede/101847 |