O comportamento de compras e vendas em relacionamentos business to business: um estudo de casos múltiplos na Díade Siderurgia - Indústria Automobilística Brasileira
=== That research aims to evaluate as the relational atmosphere existent in the díade Brazilian steel works and automobile industry is formed and to influence the buyers' and salespersons' behavior in those industrial markets. For that, it was studied the elements and the determinants var...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2008
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| Online Access: | http://hdl.handle.net/1843/FACE-7Q3RVA |