Neurociências e marketing: explorando fronteiras diádicas e integrando metodologias para a compreensão do comportamento do consumidor
=== In the last two decades of the XX century, especially at the begining of the XXI century the Neuroscience Showed expressive advances regarding the development and evaluation of the living brain, enabling one to capture the changes in braín functioning during mental stimulation, using noninvasiv...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2012
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| Online Access: | http://hdl.handle.net/1843/BUOS-92PFSJ |