A relação entre orientação para o mercado, desempenhoorganizacional e a percepção externa de sucesso ou insucessocorporativo: uma análise sobre as instituições de pesquisas tecnológicasbrasileiras
=== Market orientation has attracted significant investigative and editorial interest in recent decades and occupied a central position in the theory and practice of marketing strategy. Although the literature features a variety of empirical studies on market orientation, a review of it suggests th...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2010
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| Online Access: | http://hdl.handle.net/1843/BUOS-8G3MRE |