Estratégias de relacionamento no setor bancário brasileiro: um estudo empírico
=== In times of hipercompetition, the organizations are seeking alternative ways of increasing their presence, mainly in mature markets. In this context, the relationship approach is becoming important. There are, in the existing literature, a great number of definitions for the subject, but it is...
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| Format: | Others |
| Language: | Portuguese |
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Universidade Federal de Minas Gerais
2004
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| Online Access: | http://hdl.handle.net/1843/BUBD-9BFHD9 |