A Influência da identidade projetada na reputação organizacional

=== This research evaluated the impacts of the projected identity on reputation in the internal and external publics' perception, recognizing that a better understanding of this social process can contribute for the organizations to work on their relationships with the stakeholders. This study...

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Bibliographic Details
Main Author: Ana Luisa de Castro Almeida
Other Authors: Reynaldo Maia Muniz
Format: Others
Language:Portuguese
Published: Universidade Federal de Minas Gerais 2005
Online Access:http://hdl.handle.net/1843/BUBD-99MG2Z