Unidades estratégicas de negócio na saúde: o caso Alergoclínica

Made available in DSpace on 2010-04-20T20:15:00Z (GMT). No. of bitstreams: 0 Previous issue date: 2000-08-15T00:00:00Z === Case Study on strategic business units, which took place in a medium-sizeclinic, located in São Paulo, Brazil, as a result of the development of the way the organization resp...

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Bibliographic Details
Main Author: Rêgo, Sandra Barros de Moraes
Other Authors: Malik, Ana Maria
Language:Portuguese
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10438/4862
Description
Summary:Made available in DSpace on 2010-04-20T20:15:00Z (GMT). No. of bitstreams: 0 Previous issue date: 2000-08-15T00:00:00Z === Case Study on strategic business units, which took place in a medium-sizeclinic, located in São Paulo, Brazil, as a result of the development of the way the organization responds to the changes in the health segment of the economy, with special emphasis on the management aspects related to the structure chosen. A description of various aspects are presented: structure, processes and strategies used to guide the clinic into adopting such model of structuringand thus, reaching their strategic objectives. === Trata de um Estudo de Caso. Unidades estratégicas de negócio em saúde : o caso Alergoclínica. Aborda mudanças em estrutura, estratégia e processos, destacando o uso da estrutura por Unidades Estratégicas de Negócio provocadas por meio de alterações no cenário da prestação de serviços em saúde, identificando os limites entre cada um dos conceitos aplicados e o momento da organização estudada.