The Match-up hypothesis under a social class perspective

The Match-up hypothesis under a social class perspective

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Bibliographic Details
Main Author: Silva, João Bernardo Faia do Jogo Ribeiro da
Other Authors: Nunes, Jose Mauro Gonçalves
Language:English
Published: 2018
Subjects:
Match-up hypothesis
Celebrity endorsement
Social class
Advertisement
Classe social
Propaganda
Administração de empresas
Comportamento do consumidor
Confiança do consumidor
Consumidores - Atitudes
Online Access:http://hdl.handle.net/10438/24452

Internet

http://hdl.handle.net/10438/24452

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