Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior

Does the planned obsolescence influence consumer purchase decisions? The effects of cognitive biases: bandwagons effect, optimism bias on consumer behavior

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Bibliographic Details
Main Author: Monteiro, Viviane
Other Authors: Guissoni, Leandro Angotti
Language:English
Published: 2018
Subjects:
Planned obsolescence
Decision making
Consumer
Behavior
Cognitive bias
Obsolescência planejada
Tomada de decisão
Comportamento do consumidor
Vieses cognitivos
Administração de empresas
Bens de consumo duráveis
Ciclo de vida do produto
Consumidores - Atitudes
Processo decisório - Aspectos psicológicos
Online Access:http://hdl.handle.net/10438/24214

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