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Previous issue date: 2016 === This research analyzes the emerging and growing student housing market in Brazil with the objective of establishing the market attractiveness and potential for investors and entrepreneurs. Because of the underdeveloped status of research on the student housing market in Brazil, this study offers a broad overview of the sector, from both a demand and supply side. A macroeconomic, social and demographic environmental analysis of Brazil forms the backbone of concrete recommendations for actors in this market. By means of both surveys conducted amongst students and interviews with specialists and actors in the field, a student housing business model is developed presenting key success factors as well as risks and barriers to overcome for the future development of the market. This exploratory research concludes that the Brazilian student housing market offers potential for entrepreneurs that can attract investors, that are aware of an unstable macro-environment, and that can address the fast-paced changes and specificities of this market in the Brazilian context. === Esta pesquisa analisa o mercado imobiliário estudantil emergente e em crescimento no Brasil. Tem como objetivo de estabelecer a atratividade do mercado e o potencial para investidores e empresários. Devido ao estado limitado das pesquisas sobre o mercado imobiliário estudantil no Brasil, este estudo oferece uma visão ampla do sector. Uma análise ambiental no nível macro-económico, social e demográfico do Brasil constitui a base do desenvolvimento de recomendações concretas para (futuros) atores nesse mercado. Por meio de questionários realizados entre estudantes e entrevistas com especialistas e actores no setor, um modelo de negócios de moradias estudantil é desenvolvido apresentando principais fatores de sucesso, bem como os riscos e as barreiras a superar para o desenvolvimento futuro do mercado. Esta pesquisa exploratória conclui que o mercado imobiliário estudantil brasileiro oferece potencial para os empresários que podem atrair investidores e que são cientes de um ambiente macroeconômico instável e que podem também atender as mudanças velozes e as especificidades deste mercado no contexto brasileiro.
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