The country of origin effect: tracking Brazil’s brand image among italian consumers

The country of origin effect: tracking Brazil’s brand image among italian consumers

Submitted by Marilia Minussi (marilia.marin@gmail.com) on 2013-05-29T02:28:16Z No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5) === Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-05-29...

Full description

Bibliographic Details
Main Author: Minussi, Marilia Marin
Other Authors: Pereira, Luís Henrique
Language:English
Published: 2013
Subjects:
Efeito de marca-país
Catedoria de produtos
Cosméticos
Percepção consumidores italianos
Posicionamento estratégico
Ciência política
Globalização
Cosméticos - Indústria - Brasil
Consumidores - Preferência
Italianos - Brasil
Online Access:http://hdl.handle.net/10438/10886

Internet

http://hdl.handle.net/10438/10886

Similar Items