Social businesses in large companies: a case study in Brazil

Social businesses in large companies: a case study in Brazil

Submitted by Luigi Testa (luigi_testa@hotmail.it) on 2012-11-19T15:23:26Z No. of bitstreams: 1 THESIS Luigi Testa.pdf: 3189549 bytes, checksum: 17aed70d896baeab5cc4eed6e10a3856 (MD5) === Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-11-21T15:33:37Z (GMT) N...

Full description

Bibliographic Details
Main Author:	Testa, Luigi
Other Authors:	Comini, Graziella Maria
Language:	English
Published:	2012
Subjects:	Marketing for low-income population Base of the pyramid Social business Ciência política Marketing Empresas - Brasil
Online Access:	http://hdl.handle.net/10438/10252

Similar Items

Consumption Characteristics Mapping of the Base of the Pyramid (BOP) Population in Brazil
by: Renata Giovinazzo Spers, et al.
Published: (2015-11-01)

Business Leaders Marketing to Bottom-of-the-Pyramid Consumers in Nigeria
by: Beaty, Chantell Ramaun
Published: (2016)

JITA Social Business Bangladesh Limited: Reaching the unreachable in Bangladesh
by: Saif Rashid
Published: (2014-10-01)

Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study
by: Alyce Cardoso Campos, et al.
Published: (2020-09-01)

Challenges and opportunities of the last mile for the base of the pyramid: the case of Brazil
by: Edgard Barki, et al.
Published: (2014-10-01)

Localization strategies of multinationals in Brazil which characteristics of the Brazilian market force multinational companies to localize their marketing activities?
by: Regehr, Dominic
Published: (2013)

The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid
by: Mesquita, Victor
Published: (2013)

Adaptation of the m-commerce value proposition for low-income markets
by: Mahomed, Mohamed Zanulabedeen
Published: (2013)

Social business in multinational corporations: an analysis of marketing practices
by: Thiago José de Chaves, et al.
Published: (2017-04-01)

Pyramidal Ownership in Ecuadorian Business Groups
by: Granda Kuffo, Maria L.
Published: (2010)

Concept of innovation in low-income market
by: Vitor Koki da Costa Nogami, et al.
Published: (2018-01-01)

Framework conditions to design sustainable business models for decentralised water treatment technologies in Viet Nam for international technology providers
by: Mona Fritz, et al.
Published: (2020-12-01)

An Examination of Market Entry Perspectives in Emerging Markets
by: Marvin O. Bates, et al.
Published: (2017-11-01)

The market strategies alternatives of an e-business start-up in Brazil
by: Biondi, Charleyne
Published: (2012)

Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
by: Lavialle, Ludivine
Published: (2011)

La méthode du marketing social appliquée à une intervention nutritionnelle en magasin
by: Gamburzew, Axel
Published: (2018)

Inclusive Business - What It Is All About? Managing Inclusive Companies
by: Tea Golja, et al.
Published: (2012-03-01)

Inclusive Business - What It Is All About? Managing Inclusive Companies
by: Tea Golja, et al.
Published: (2012-01-01)

Modeling the selection of comparable firms: A novel approach for business valuation in ASEAN nations
by: Nguyen Kim-Duc, et al.
Published: (2021-01-01)

Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns
by: Linda Fergus, et al.
Published: (2021-04-01)

Business models of non-MNC firms serving the BoP in South Africa
by: Thakoor, Priya
Published: (2013)

Pyramidal Business Groups and Asymmetric Financial Frictions
by: CHO, DUKSANG
Published: (2019-08-01)

Inclusive business for sustainable livelihoods
by: Virginie Bonnell, et al.
Published: (2011-06-01)

Deepening Sustainable Value Creation in Market-led Poverty Alleviation through a Demand and Supply Integration Framework: Significance to Tourism.
by: Last Mazambani, et al.
Published: (2018-02-01)

APPLYING THE THEORY OF DIFFUSION OF INNOVATIONS TO UNDERSTAND ELECTRONIC BENEFIT TRANSFER TECHNOLOGY ADOPTION AT MID-WEST FARMERS MARKETS
by: Hasin, Afroza
Published: (2016)

Significant Understanding the Key Characteristics of an Embedded Business Model for the Base of the Pyramid Markets
by: Sandeep Goyal, et al.
Published: (2014-11-01)

Competing in low-income markets using dynamic and adaptive market sensing capabilities
by: Bailey, Cameron J
Published: (2014)

Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment
by: Khudododov, Rustam, et al.
Published: (2017)

Scaling inclusive business impacts at the Base of the Pyramid: A framework inspired by business model ecosystems research
by: Derks, M., et al.
Published: (2022)

Distribution strategies for the base of the pyramid: an exploratory study in Brazil
by: Barki, Edgard Elie Roger
Published: (2010)

Making business-to-business international internet marketing effective: A study of critical factors using a case study approach
by: Zairi, Mohamed, et al.
Published: (2009)

Pensamento em marketing no Brasil: um estudo exploratório
by: Munhoz, Aylza M.
Published: (2013)

Implementação de marketing para pequenas empresas: um estudo exploratório sobre empresas do centro incubador de empresas tecnológicas de São Paulo
by: Tenca, Evandro César
Published: (2010)

Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya
by: Ericson, Johannes
Published: (2010)

BUSINESS INTELLIGENCE FOR INSURANCE COMPANIES
by: A. Ignatiuk
Published: (2016-06-01)

Multilevel Marketing for everybody is not forever
by: CIONGRADI Ioana Madalina
Published: (2018-01-01)

Marketing at the Bottom of the Pyramid: Serving, and in the Service of Low-Income Consumers
by: Lisa Pizzagalli, et al.
Published: (2018-08-01)

Marketing at the Bottom of the Pyramid: Serving, and in the Service of Low-Income Consumers
by: Lisa Pizzagalli, et al.
Published: (2018-08-01)

Characterizing Emerging Markets
by: Jaqueline Pels, et al.
Published: (2012-12-01)

Evaluation of anti-stigma social marketing campaigns in Ghana and Kenya: Time to Change Global
by: Laura C. Potts, et al.
Published: (2021-05-01)