Cultura organizacional e inova????o: rela????es (im) poss??veis

• Main Author: Garcia, S??rgio Alves
• Other Authors: Hedler, Helga Cristina
• Format: Others
• Language: Portuguese
• Published: Universidade Cat??lica de Bras??lia 2017
• Subjects: Cultura organizacional; Inova????o; Cultura de inova????o; CIENCIA DA INFORMACAO
• Online Access: https://bdtd.ucb.br:8443/jspui/handle/tede/2311

Submitted by Sara Ribeiro ([e-mail]) on 2017-11-17T13:36:51Z No. of bitstreams: 1 SergioAlvesGarciaDissertacao2017.pdf: 4316638 bytes, checksum: 43c7ee6b4d3adf2966b2240bcbeb4f44 (MD5) === Approved for entry into archive by Sara Ribeiro ([e-mail]) on 2017-11-17T13:37:07Z (GMT) No. of bitstreams: 1 SergioAlvesGarciaDissertacao2017.pdf: 4316638 bytes, checksum: 43c7ee6b4d3adf2966b2240bcbeb4f44 (MD5) === Made available in DSpace on 2017-11-17T13:37:07Z (GMT). No. of bitstreams: 1 SergioAlvesGarciaDissertacao2017.pdf: 4316638 bytes, checksum: 43c7ee6b4d3adf2966b2240bcbeb4f44 (MD5) Previous issue date: 2017-08-31 === The objective of this work was to characterize the organizational culture of a large company of the health segment with national performance and to identify the relations that are established with the innovation. These themes have aroused the interest of researchers, mainly due to the relation with organizational performance linked to the competitiveness in the market. The research used a mixed method of two-step analysis. In the first, a quantitative research was carried out with the application of the internationally validated Organization Culture Assessment Instrument (OCAI) by Cameron and Quinn (2011). The qualitative stage had the application of the structured questionnaire to identify the determinants of the culture, proposed by Martins and Terblanche (2003). The result of the first phase, with a sample of 274 subjects, characterized the predominance of the Market type culture and, in the subsequent phase, the organizational profile of the Innovative Culture was identified with the leaders participating in the interviews, with traits of flexibility, rewards, recognition, error tolerance, teamwork, open communication, the organizational culture being the basis of the innovation process. This study contributes to support the organizational strategy of disseminating the dimensions of a pro-innovation culture. === O objetivo desse trabalho foi o de caracterizar a cultura organizacional de uma empresa de grande porte do segmento de sa??de com atua????o nacional e identificar as rela????es que se estabelecem com a inova????o. Esses temas v??m despertando o interesse de pesquisadores, principalmente em raz??o da rela????o com desempenho organizacional vinculado ?? competitividade no mercado. Na pesquisa foi utilizado um m??todo misto de an??lise em duas etapas. Na primeira, utilizou-se uma pesquisa quantitativa, com a aplica????o do question??rio de diagn??stico cultural Organization Culture Assessment Instrument (OCAI) de Cameron e Quinn (2011), validado internacionalmente. A etapa qualitativa contou com a aplica????o do question??rio estruturado para identifica????o dos determinantes da cultura, proposto por Martins e Terblanche (2003). O resultado da primeira fase com uma amostragem de 274 sujeitos, caracterizou a predomin??ncia da cultura do tipo Mercado e, na fase subsequente, identificouse junto ??s lideran??as participantes das entrevistas o perfil organizacional de Cultura Inovativa, com tra??os de flexibilidade, recompensas, reconhecimentos, toler??ncia a erros, trabalho em equipe, comunica????o aberta, estando a cultura organizacional na base do processo de inovar. Este estudo contribui para sustentar a estrat??gia organizacional de dissemina????o das dimens??es de uma cultura pr?? inova????o.