Análise do Comportamento do Consumidor: valor de equivalência e avaliação de qualidade e conhecimento de marcas de café

Made available in DSpace on 2016-07-27T14:21:28Z (GMT). No. of bitstreams: 1 Murilo Sergio Vieira Silva.pdf: 372564 bytes, checksum: 7567a5a720de1202f875245ac731fcdc (MD5) Previous issue date: 2007-09-21 === According to Behavioral Perspective Model, consumer behavior occurs in specific consumptio...

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Bibliographic Details
Main Author: Silva, Murilo Sérgio Vieira
Other Authors: Coelho, Cristiano
Format: Others
Language:Portuguese
Published: Pontifícia Universidade Católica de Goiás 2016
Subjects:
Online Access:http://localhost:8080/tede/handle/tede/1971