APPEALS TO THE HEART: ASPECTS OF THE BRAZILIAN CULTURE FOUND IN ADVERTISEMENTS AND ITS USE IN PORTUGUESE AS A SECOND LANGUAGE FOR FOREIGNERS

APPEALS TO THE HEART: ASPECTS OF THE BRAZILIAN CULTURE FOUND IN ADVERTISEMENTS AND ITS USE IN PORTUGUESE AS A SECOND LANGUAGE FOR FOREIGNERS

PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO === Dada a importância dos meios de comunicação de massa na sociedade contemporânea, torna-se evidente a existência de um mundo que é fortemente marcado pela influência da propaganda. No tocante ao ensino de PL2E, acredita-se que o uso de textos...

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Bibliographic Details
Main Author:	ADRIANE SILVA DE OLIVEIRA
Other Authors:	ROSA MARINA DE BRITO MEYER
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2006
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9013@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9013@2

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