ANALYSIS OF THE COMPETITIVE STRATEGIES OF THE BRAZILIAN COFFEE INDUSTRY, BASED ON PORTER`S TYPOLOGY
O presente trabalho teve como objetivo o estudo da indústria brasileira do café, relacionado ao seu posicionamento estratégico competitivo nos períodos antes e após a desregulamentação do mercado, e a identificação dos desempenhos obtidos na busca de uma vantagem competitiva no atual cenário. Ut...
Main Author: | DANIELA VIEIRA CANCELLA |
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Other Authors: | JORGE FERREIRA DA SILVA |
Language: | Portuguese |
Published: |
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
2006
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Online Access: | http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8348@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8348@2 |
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