LOGISTIC REGRESSION: A MODEL TO MEASURE SIGNATURE´S CANCELLATION RISK

LOGISTIC REGRESSION: A MODEL TO MEASURE SIGNATURE´S CANCELLATION RISK

PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO === O tema central deste projeto é a retenção de clientes como estratégia competitiva para aumentar a lucratividade da empresa. O objetivo é desenvolver um modelo estatístico que relacione variáveis transacionais, demográficas e dados sobre o his...

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Bibliographic Details
Main Author:	KARINE DE ALMEIDA KARAM
Other Authors:	JORGE FERREIRA DA SILVA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2006
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8259@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8259@2

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