LOYALTY IN THE FITNESS CENTER MARKET AND THE CHARACTERISTICS OF AGE SEGMENTS

LOYALTY IN THE FITNESS CENTER MARKET AND THE CHARACTERISTICS OF AGE SEGMENTS

O mercado de academias de ginástica brasileiro atendeu 2,8 milhões de alunos e faturou total de R,8 bilhão no ano de 2003 (ACAD, 2003). Sete mil estabelecimentos, entre pequenas e grandes academias, competem pela atenção de alunos que buscam alcançar uma vida mais saudável e um corpo perfeito. Auto...

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Bibliographic Details
Main Author:	PATRICIA DE OLIVEIRA CARVALHO
Other Authors:	PAULO CESAR DE MENDONCA MOTTA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2005
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7155@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7155@2

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