THE START UP STRATEGIES FOR THE BRAZILIAN MOBILE MARKET : OI'S CASE STUDY

THE START UP STRATEGIES FOR THE BRAZILIAN MOBILE MARKET : OI'S CASE STUDY

Esta dissertação tem como objetivo analisar as estratégias de marketing implementadas pela Oi, a terceira entrante no mercado brasileiro de telefonia móvel, desde o seu pré-lançamento comercial até junho de 2004 para identificar os aspectos que tiveram influência nos resultados alcançados na pen...

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Bibliographic Details
Main Author:	ROBERTA FRANCO TERZIANI
Other Authors:	HELENE BERTRAND
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2004
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6163@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6163@2

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