STRATEGIC IMPLICATIONS OF NETWORK RELATIONSHIPS IN FRANCHISING-TYPE ALLIANCES: A CASE STUDY OF COCA-COLA´S NETWORK OF FRANCHISEES IN BRAZIL

STRATEGIC IMPLICATIONS OF NETWORK RELATIONSHIPS IN FRANCHISING-TYPE ALLIANCES: A CASE STUDY OF COCA-COLA´S NETWORK OF FRANCHISEES IN BRAZIL

Na indústria de bebidas, como na grande maioria das indústrias no mundo, as empresas estão estabelecendo diversos tipos de alianças e até mesmo redes de relacionamentos estratégicos - para complementar ou suprir deficiências de seus recursos internos, reduzir riscos e sustentar sua vantagem com...

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Bibliographic Details
Main Author:	ILTON S. P. AZEVEDO
Other Authors:	TERESIA DIANA LEWE VAN ADUARD DE MACEDO SOARES
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2003
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5091@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5091@2

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