THE CHALLENGES OF GLOBAL CORPORATE STRATEGIES

THE CHALLENGES OF GLOBAL CORPORATE STRATEGIES

A Globalização promove inúmeras oportunidades para as empresas incluindo o acesso a múltiplos mercados, novas receitas, conhecimentos e tecnologias capazes de incrementar sua competitividade. Paralelamente, gera uma série de ameaças num ambiente crescente de instabilidade mundial que provém de...

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Bibliographic Details
Main Author:	CAMILA DE SOUSA BRAGA RADEMAKER
Other Authors:	HELENE BERTRAND
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2003
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4226@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4226@2

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