KEY EXPORT PERFORMANCE FACTORS OF SMALL AND MEDIUM BRAZILIAN COMPANIES

KEY EXPORT PERFORMANCE FACTORS OF SMALL AND MEDIUM BRAZILIAN COMPANIES

O aumento das exportações é, atualmente, um dos principais desafios macroeconômicos do país. Do ponto de vista empresarial, entrar no mercado internacional é fundamental para aumentar a competitividade, obter economia de escala e diminuir a dependência do mercado doméstico. A análise da estrut...

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Bibliographic Details
Main Author:	CRISTIANE CAIRES THOME
Other Authors:	MARCELO CABUS KLOTZLE
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2003
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4104@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4104@2

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