SEX IN ADVERTISING: SEXUAL STANDARDNULLS IMAGES OF BRAZILIAN CULTURE

SEX IN ADVERTISING: SEXUAL STANDARDNULLS IMAGES OF BRAZILIAN CULTURE

CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO === Apesar da óbvia função de atrair e estimular a venda de produtos e serviços, o apelo sexual dos meios de comunicação de massa, através do seu repertório de imagens e representações simbólicas, também cria e/ou reflete o imaginário...

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Bibliographic Details
Main Author:	LIANY SILVA DOS SANTOS
Other Authors:	BERNARDO JABLONSKI
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2002
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3931@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3931@2

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