SIMULATOR FOR TRAINING MARKETING DECISIONS AN EXAMPLE OF MARKETING MIX IMPLEMENTATION

SIMULATOR FOR TRAINING MARKETING DECISIONS AN EXAMPLE OF MARKETING MIX IMPLEMENTATION

ESCOLA SUPERIOR DE PROPAGANDA E MARKETING === Uma das dificuldades encontradas pelos professores de Marketing é demonstrar para os aluno as aplicações práticas de um certo número de princípios consagrados nos modelos teóricos, especialmente no que concerne às decisões do composto mercadológico,...

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Bibliographic Details
Main Author:	MARCOS FELIPE DE SA MAGALHAES
Other Authors:	JORGE FERREIRA DA SILVA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2003
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3547@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3547@2

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