WHY WHATSAPP?: A COMPARATIVE ANALYSIS ON THE ADOPTION PROCESS OF A MOBILE MEANS OF INSTANT COMMUNICATION

WHY WHATSAPP?: A COMPARATIVE ANALYSIS ON THE ADOPTION PROCESS OF A MOBILE MEANS OF INSTANT COMMUNICATION

Os recentes avanços tecnológicos nas áreas de telecomunicação e informática têm proporcionado o surgimento de vários instrumentos novos de comunicação social. Essas inovações criaram as chamadas redes sociais e diversos veículos móveis de comunicação instantânea. O presente estudo visa identificar a...

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Bibliographic Details
Main Author:	GERALDO SANTOS DA COSTA JUNIOR
Other Authors:	ANDRE LACOMBE PENNA DA ROCHA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2016
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=33793@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=33793@2

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