SALES AND OPERATIONS PLANNING (S AND OP): BRAZILIAN RETAIL COMPANY CASE STUDY

SALES AND OPERATIONS PLANNING (S AND OP): BRAZILIAN RETAIL COMPANY CASE STUDY

O processo de S e OP (Planejamento de Vendas e Operações) é um importante processo para ampliar a competitividade de uma empresa em sua área de atuação, utilizada pela maioria das empresas brasileiras. Esse processo tem como finalidade o alinhamento vertical (estratégias e objetivos, planos de ação)...

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Bibliographic Details
Main Author:	JOAO PAULO GELMINI MARTINS
Other Authors:	ANTONIO MARCIO TAVARES THOME
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2017
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=33680@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=33680@2

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