APPLICATION OF PRICE AND CROSS ELASTICITY OF SMARTPHONES USING TIMES SERIES

APPLICATION OF PRICE AND CROSS ELASTICITY OF SMARTPHONES USING TIMES SERIES

O mercado de smartphones é muito sensível a preços devido à alta competitividade comercial e à constante evolução tecnológica. A elasticidade de preços e a elasticidade cruzada são fundamentais para ajustes de previsões de vendas para evitar rupturas e/ou altos volumes de estoques. Este trabalho apr...

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Bibliographic Details
Main Author:	LEONARDO LUIZ ROCHA E SILVA
Other Authors:	FERNANDO LUIZ CYRINO OLIVEIRA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2017
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32914@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32914@2

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