ARTISTIC TALENTS: THE VISION OF CHANGE OF THOSE WHO CREATE, DIRECT AND ACT IN THE MEDIA INDUSTRY

ARTISTIC TALENTS: THE VISION OF CHANGE OF THOSE WHO CREATE, DIRECT AND ACT IN THE MEDIA INDUSTRY

O mercado de mídia e entretenimento atravessa uma fase de intensa transformação. Os hábitos dos consumidores estão mudando em ritmo acelerado, em virtude do desenvolvimento da tecnologia digital. A atitude do público, antes passiva, assistindo de forma linear à programação, agora é ativa, buscando u...

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Bibliographic Details
Main Author:	RODRIGO LOJA TAPIAS
Other Authors:	ALESSANDRA DE SÁ MELLO DA COSTA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2017
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30710@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30710@2

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