CHANGES IN THE PATTERN OF INTERNATIONALIZATION OF BORN GLOBAL COMPANIES: EXPANSION VERSUS CONSOLIDATION

CHANGES IN THE PATTERN OF INTERNATIONALIZATION OF BORN GLOBAL COMPANIES: EXPANSION VERSUS CONSOLIDATION

O presente estudo tem por objetivo investigar mudanças no padrão de internacionalização de empresas Born Global. Alguns aspectos da internacionalização – tais como motivações, critérios para seleção de países e modos de entrada – foram analisados, bem como fatores que possam ter impulsionado mudança...

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Bibliographic Details
Main Author:	MATHEUS DOS SANTOS FIGUEROA SANMARTIN PERIE
Other Authors:	JORGE MANOEL TEIXEIRA CARNEIRO
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2014
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28530@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28530@2

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