EXPORT PLANNING PRACTICES IN BRAZILIAN FIRMS AND PERFORMANCE IMPLICATIONS: AN EXPLORATORY STUDY

EXPORT PLANNING PRACTICES IN BRAZILIAN FIRMS AND PERFORMANCE IMPLICATIONS: AN EXPLORATORY STUDY

A motivação para este estudo surgiu a partir (i) do reconhecimento da controvérsia na literatura sobre se o planejamento estratégico realmente ajuda no desempenho das empresas e (ii) da verificação de escassez de estudos sobre o impacto do planejamento de exportação; além disso, (iii) há indícios de...

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Bibliographic Details
Main Author:	MARCOS ROBERTO CORREA MOREIRA LIMA
Other Authors:	JORGE MANOEL TEIXEIRA CARNEIRO
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2013
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=22302@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=22302@2

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