THE FUTURE OF MOBILE PERSUASION: A STUDY ABOUT FITNESS APPLICATIONS
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO === A dissertação tem como tema principal a captologia, uma área de estudo que trata do encontro entre a tecnologia computacional e a persuasão. A pesquisa propõe uma comparação entre tendências de desenvolvimento da tecnologia persuasiva sugeridas...
Main Author: | EDUARDO INSAURRIAGA |
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Other Authors: | LUIZA NOVAES |
Language: | Portuguese |
Published: |
PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
2012
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Online Access: | http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21771@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21771@2 |
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