HUMOR IN ADVERTISING: RECALL, ATTITUDE AND AFFECTION

HUMOR IN ADVERTISING: RECALL, ATTITUDE AND AFFECTION

CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO === Atualmente, observa-se o surgimento de uma grande quantidade de produtos marcas concorrentes, em diversos setores do mercado. Essa concorrência acirrada acaba por fazer com que as empresas precisem desenvolver novas estratégias de...

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Bibliographic Details
Main Author:	DANIEL KAMLOT
Other Authors:	ANDRE LACOMBE PENNA DA ROCHA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2001
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=2041@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=2041@2 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=2041@4

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