THE CONSUMPTION OF LOW-INCOME FAMILIES IN THE METROPOLITAN REGION OF RECIFE: PATTERNS AND EVOLUTION FROM 2002 TO 2009

THE CONSUMPTION OF LOW-INCOME FAMILIES IN THE METROPOLITAN REGION OF RECIFE: PATTERNS AND EVOLUTION FROM 2002 TO 2009

PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO === Apesar do recente aumento do número de pesquisas sobre a população de baixa renda no Brasil na área de Administração e de Marketing, pouco se estudou, ainda, sobre os padrões de consumo desse segmento na Região Nordeste. Considerando que, segund...

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Bibliographic Details
Main Author:	FELIPE TAVARES GUILHERME DA SILVA
Other Authors:	LUIS ALEXANDRE GRUBITS DE PAULA PESSOA
Language:	Portuguese
Published:	PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO 2012
Online Access:	http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=20292@1 http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=20292@2

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